Do You Want to Build Your Business
By Adding Loyal Clients?

  • How are men different than women when it comes to the salon experience?

  • What are the current trends in men's styles?

  • How do you market to men?

  • Why is building a strong male client base good for business?

  • What other male facial hair can we service?

Why You Should Take This Course!

  • Loyal Clients

    Men are loyal clients. Once you add a male client to your book, you’ll have him until: You move away, quit doing hair or die!

  • Skill Mastery

    Get up-to-speed on the latest techniques and hairstyles for everyone from teenage boys to business professionals.

  • Create His Environment

    A man wants to look good, but he needs to feel comfortable when he get his hair cut, his beard trimmed, and banishes the gray. Learn how to create the right environment for him as well as your other clients.

Curriculum

  • 1
    How to Build Your Male Clientele
    • How To Navigate
    • How to Build Your Male Clientele Course Overview
    • LESSON 1: INTRODUCTION AND MORE THAN A CUT
    • Lesson 2: MAKING YOUR SALON COMFORTABLE FOR MEN AND RESCHEDULING YOUR MALE CLIENT
    • LESSON 3: CURRENT STYLES
    • LESSON 4: THE SHEARS OVER COMB TECHNIQUE, DETAILS AND SANITATION
    • LESSON 5: PROFESSIONAL BEHAVIOR WITH MALE CLIENTS
    • LESSON 6: ADVERTISING, MARKETING AND RETAILING
    • LESSON 7: AGE GROUPS AND GOOD FOR BUSINESS
    • Join the Awaken Your Beautiful Facebook Group to share ideas, experiences and sample formulas!
    • Salon Sanitation Schedule

Frequently Asked Questions

  • What is AwakenYourBeautiful.com?

    Awaken Your Beautiful is a new continuing education service licensed by the state to do business in West Virginia and to offer a variety of online courses to West Virginia licensees.

    Awaken Your Beautiful makes a Certificate of Completion available immediately for you to download, print and submit with your license renewal paperwork.

    As an American company, working with beauty professionals--cosmetologists, estheticians, nail technicians--is our only business!

  • What makes AwakenYourBeautiful.com unique?

    Our partnership with Birds Be Free Foundation, dedicated to helping women in recovery from substance abuse and domestic violence, adds a unique aspect to many of our courses.
    Women in recovery receive a free makeover by qualified professionals so they can see the positive physical effects of the healing process within. This, plus interesting subjects developed by experienced professionals, Before & After makeovers, step-by-step techniques and sample formulas to try, make AwakenYourBeautiful.com an exciting, informative and supportive place to be... where we are committed to Creating Beauty, Change and Success.

  • Is this course accepted for license renewal in West Virginia?

    Yes! This course is approved by the West Virginia Board of Barbers and Cosmetologists. Awaken Your Beautiful makes a Certificate of Completion available immediately for you to download, print and submit with your license renewal paperwork.

    Working with beauty professionals--cosmetologists, estheticians, nail technicians--is our only business!

  • Will there be a test? Will I get a Certificate of Completion?

    No, the state where you are licensed does not require a test.
    Yes, when you complete the course, you will be able to download and print your Certificate of Completion that you'll need to renew your license.

  • How long will it take for me to complete this course? Do I have to take it all at once?

    You need to spend approximately two hours on this course to receive two credit hours of continuing education toward your license renewal requirement…HOWEVER the course is divided into lessons so you do not have to complete the course in one session here in the Learning Center. For example, you can complete two lessons and then come back tomorrow to complete some or all of the remaining lessons.

  • Can I take this course anywhere?

    YES! All you need is a device like a computer, smartphone or tablet along with internet access to take one of our courses.

  • Are male clients worth my time and effort?

    Men are great to fit in while another client is under the dryer. And, you can offer services unique to men like beard and sideburn trimming.

  • How can I help men feel comfortable in my salon?

    Here are just a few ideas you'll find in the course: Avoid using fruity or floral-scented shampoos and conditioners! Find a plain, masculine scent. Fragrances that work well smell minty, woodsy or musky. Create a space for men in your salon including reading material they’d find interesting.

  • How can I avoid having a male client make a pass at me?

    Don’t ever talk about sex. It will definitely change the relationship you have with your client. Make sure your area and the salon are both well lit. Dress appropriately.

Meet Your Instructor

  • Lucinda Crowe-Layne

    Vice President of Education
    Awaken Your Beautiful

    Lucinda Crowe-Layne

    Lucinda has been a licensed cosmetologist for over 30 years and a licensed instructor for 20 years. She owned her own salon, As the Crowe Flies, for more than 20 years and sold it to a wonderful creative and experienced cosmetologist who is thrilling her former clients with great styles and service while building the business.

    Then she began her career as an educator as Aveda Institute, Indianapolis, Indiana. Her goal is to bring real life experiences to new stylists entering the profession she passionately loves.

    Six years ago, she founded Birds Be Free Foundation to help women in recovery from substance abuse and domestic violence. Part of that work is to give women free makeovers so they can see in the mirror the beautiful changes they are working hard to make inside.

    After traveling the country for six years teaching and doing platform work for Clairol Professional, she continues holding classes for Awaken Your Beautiful where she is Vice President for Education.

    WHAT THEY'RE SAYING ABOUT LUCINDA!

    "Lucinda, it has been great getting to know you and hear you speak. Your passion really shines through in the messages you share. Keep up the amazing work!"
    --Robert Stuberg, Author, Coach, Speaker and Consultant

    "Lucinda is an amazing community leader and business person! During the four years she did my hair, I knew everything I said would stay in confidence. She encouraged me through career changes, divorce and handling my son’s bout with addiction. If says she is going to do something, her word is gold. She is a role model to many women and has been an inspiration to me."
    --Susan Burterbaugh, General Sales Manager, WISH-TV/Nexstar Broadcasting

Special Partnership

  • Birds Be Free Foundation

    Birds Be Free Foundation

    Awaken Your Beautiful has joined with Birds Be Free Foundation to feature the women it helps who are in recovery from domestic violence and substance abuse situations. Part of the foundation’s work includes a makeover so the victim can see the positive physical effects of her recovery and healing process. The women who appear in Awaken Your Beautiful courses believe that by telling their stories, they may help someone else. In addition, details about the makeovers may inspire professional cosmetologists as well.