Build Your Business:
Create Great New Looks
For Men

  • How do you talk to a man about trying a new look?

  • How is your approach different from talking to a woman?

  • What should you consider when creating that new look?

  • What highlight and lowlight techniques can you use on a man?

  • If you're doing color on a man's hair, what should you keep in mind?

Why Should You Take This Course?

  • Stretch Your Creativity

    Working with a male client gives you the opportunity to express your creativity while considering his situation and concerns.

  • Make More Money

    Men are probably our most loyal customers.

  • Reward His Loyalty

    Give careful attention to how he looks and the possibilities of positive change to show that you appreciate his business.

What People Are Saying...

“You can't run a salon by the numbers: the more customers, the more profit. Each client deserves special treatment. When I made the decision to become a blonde, I wanted others to be green with envy when they saw my great look. Instead I got green hair. I'll never go back to the salon again!. ” --Jackie B., Client, Indianapolis
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This Elective Course is Included in Package #4

Curriculum

  • 1
    How Create New Looks for Men
    • How To Navigate
    • Course Content Outline
    • Why This Course is Important to You
    • LESSON 1: INTRODUCTION AND LOYALTY
    • LESSON 2: ADAM, CLIENT CONSULTATION, PROFESSIONALISM AND SANITATION
    • LESSON 3: APPLICATION TECHNIQUE
    • LESSON 4: ENVIRONMENT, SHAMPOOING AND THE CUT
    • LESSON 5: OTHER SERVICES OR CHANGE
    • LESSON 6: STYLING, RETAILING AND MARKETING
    • LESSON 7: SCHEDULING
    • Join the Awaken Your Beautiful Facebook Group to share ideas, experiences and sample formulas!

Frequently Asked Questions

  • What is AwakenYourBeautiful.com?

    Awaken Your Beautiful is a new Florida Board of Cosmetology-approved continuing education service. Working with beauty professionals--cosmetologists, estheticians, nail technicians--is our only business!

  • What makes AwakenYourBeautiful.com unique?

    Our partnership with Birds Be Free Foundation, dedicated to helping women in recovery from substance abuse and domestic violence, adds a unique aspect to many of our courses.
    Women in recovery receive a free makeover by qualified professionals so they can see the positive physical effects of the healing process within. This, plus interesting subjects developed by experienced professionals, Before & After makeovers, step-by-step techniques and sample formulas to try, make AwakenYourBeautiful.com an exciting, informative and supportive place to be... where we are committed to Creating Beauty, Change and Success.

  • Is this course state-approved by a state-approved provider?

    Yes! The Florida Department of Business and Regulation Board of Cosmetology has approved this course for 2 of the continuing education credits you need to renew your Florida license.
    The Board of Cosmetology has named Awaken Your Beautiful an approved continuing education provider #0007714 for a variety of courses offered both online and in live group study presentations with more topics becoming available all the time.
    Awaken Your Beautiful reports the record of the credit you earn directly to the state officials.
    Awaken Your Beautiful also offers continuing education credit in North Carolina and Iowa with other applications for state approval pending.

  • Will there be a test? Will I get a Certificate of Completion?

    No, the state where you are licensed does not require a test.
    Yes, when you complete the course, you will be able to download and print your Certificate of Completion that you'll need to renew your license.

  • How long will it take for me to complete this course? Do I have to take it all at once?

    You need to spend approximately two hours on this course to receive two credit hours of continuing education toward your license renewal requirement…HOWEVER the course is divided into lessons so you do not have to complete the course in one session here in the Learning Center. For example, you can complete two lessons and then come back tomorrow to complete some or all of the remaining lessons.

  • Can I take this course anywhere?

    YES! All you need is a device like a computer, smartphone or tablet along with internet access to take one of our courses.

  • Will this course help me learn how to deal with male clients?

    Yes, you probably want to talk about haircolor and highlighting, for example, in a different way than you would talk to women who are more comfortable with change.

  • If I learn to create new looks for men, will it help my business?

    Oh yes! Men are very loyal customers... and they talk to their friends. They are likely to follow up on a guy-friend's recommendation than to try someone new on their own. Create a successful new look for one man and you could be building your male clientele before you know it!

Meet Your Instructor

  • Lucinda Crowe-Layne

    Vice President of Education
    Awaken Your Beautiful

    Lucinda Crowe-Layne

    Lucinda has been a licensed cosmetologist for over 30 years and a licensed instructor for 20 years. She owned her own salon, As the Crowe Flies, for more than 20 years and sold it to a wonderful creative and experienced cosmetologist who is thrilling her former clients with great styles and service while building the business.

    Then she began her career as an educator as Aveda Institute, Indianapolis, Indiana. Her goal is to bring real life experiences to new stylists entering the profession she passionately loves.

    Six years ago, she founded Birds Be Free Foundation to help women in recovery from substance abuse and domestic violence. Part of that work is to give women free makeovers so they can see in the mirror the beautiful changes they are working hard to make inside.

    After traveling the country for six years teaching and doing platform work for Clairol Professional, she continues holding classes for Awaken Your Beautiful where she is Vice President for Education.

    WHAT THEY'RE SAYING ABOUT LUCINDA!

    "Lucinda, it has been great getting to know you and hear you speak. Your passion really shines through in the messages you share. Keep up the amazing work!"
    --Robert Stuberg, Author, Coach, Speaker and Consultant

    "Lucinda is an amazing community leader and business person! During the four years she did my hair, I knew everything I said would stay in confidence. She encouraged me through career changes, divorce and handling my son’s bout with addiction. If says she is going to do something, her word is gold. She is a role model to many women and has been an inspiration to me."
    --Susan Burterbaugh, General Sales Manager, WISH-TV/Nexstar Broadcasting

Special Partnership

  • Birds Be Free Foundation

    Birds Be Free Foundation

    Awaken Your Beautiful has joined with Birds Be Free Foundation to feature the women it helps who are in recovery from domestic violence and substance abuse situations. Part of the foundation’s work includes a makeover so the victim can see the positive physical effects of her recovery and healing process. The women who appear in Awaken Your Beautiful courses believe that by telling their stories, they may help someone else. In addition, details about the makeovers may inspire professional cosmetologists as well.